Boost Your Website Ranking With a Blog

Having a blog will boost your website ranking quickly. Do you have a website that could benefit from a higher search engine ranking? Are all your SEO tactics showing very little results? Did you know that by placing a blog on the same site you'll be able to gain the attention of the search engines much faster?

Well as simple as this may seem there are a few things you'll need to do to enjoy the benefits a blog will bring your website.

First let's quickly discuss the simple 2 step process involved to install a blog on your site:

1st Step

Download, install and run blogging software such as WordPress on the server of your website. This process is fairly easily and comes with clear instructions and support if needed.

2nd Step

Decide where you want to install a blog on your site. Unless the blog is to be the main focus of the site you don't want to locate it on the main page. By placing it in its own folder you won't detract from the main page but will still benefit from the search engine boost and traffic it generates.

There you go. You've just placed your blog!

Now let's turn our attention to the 4 things you'll need to do on your blog to maximize its effectiveness in boosting the sites search engine ranking:

1) Post Frequently

By frequently posting to your blog you will attract search engine 'spiders' to crawl your site for the fresh content you have posted. Fresh content is the key element for increasing your rankings therefore the ability to post often give your blog a large advantage over a website which is updated infrequently.

2) Ping Every Post

Pinging is a tracking program installed on your blog that notifies search engines that you've just posted new content. Once this occurs search engines visit your site to 'view' the new post thereby increasing your site ranking with each visit.

In order to be able to ping you'll need to register with a pinging service such as Technorati for this program to work so do this at set-up. You'll need to follow the simple instructions to install this on your blog.

3) Use Proper Keyword Placement

The proper use of keywords makes it easier for the search engines to pull up your site in their search results. You want to be sure to use those keywords that are relevant to your post but NOT to overuse them. Search engine spiders pick up on 'keyword stuffing' immediately and simply ignore the site as a result. A ratio of 2 to 5 percent keyword usage is a safe range and generally acceptable.

4) Use Links

By having other sites linked to yours the search engines place more relevance on your site. These links are noticed by the spiders when they are visiting other sites. The higher the ranking of the site the greater the relevance search engines will put on yours.

These links can occur by you requesting another site owner to link to yours and you in turn will link back to them. Both sites then benefit. Another method is thru submitting articles with your site link in the resource box. You will gain links from these high ranking article directories sites once your article is published.

As you now hopefully understand, placing a blog on your existing site can quickly boost your website ranking. With just a little effort you'll experience a ranking increase in no time along with the traffic it generates.