Saturday, December 27, 2008

How to Promote Your Ebook Successfully

You have finished your ebook and now you wonder how you can promote it successfully. There are various way to promote your ebook and we want to focus on the most important facets of this and that are about creating a good sales page, giving good excerpts or fidelizing your potential customers with a newsletter.

The sales page in which you will sell your book should have good graphics, its language should not be excessively promotional but should be logical and appealing and an easy to use payment system. To integrate payment in your website you can use Paypal as it's a free to subscribe and you pay only commissions on the performed sales.

You can give good excerpts directly available as linked pages and you can give the index so people will realize which topics are covered and the quality of your writing. You can also create a newsletter, thing that you can do with software that you can find searching download.com by "newsletter", and create a flow of useful tips and informations with at their bottom the link to your ebook ordering page. Don't use it as a spamming tools because this will give you only a bad reputation and will kill your selling possibilities, don't send just advertisements but use it as a way to eastablish yourself as an authority in the field you are working: people, through the content received, should get accustomed to the idea that the tips and infos you share with them are just a little compared to what your ebook is able to give them.

You can optimize the sales page by a certain keyword or keyphrase and this will bring more visitors,to do this you should study SEO, to learn about it you can search Google by "SEO guide". You must not forget to use affiliate marketing to boost your sales, affiliate marketing is a marketing strategy for which a business rewards affiliates for each customer or visitors they are able to bring. There are several affiliate networks, best is the one that is free to join and charges commissions only on the generated sales.

Also you can promote your ebook with article marketing: write some articles about some topics covered by your ebook and provide some short explanations and at the end of the articles put "if you want to know more please visit our website and you will get in touch with an ebook that gets deep in the concepts we talked about". Also at the end of your ebook you could put a phrase like "did you like this ebook ? You can make money by reselling it..." and don't forget to give your affiliate link for its selling.

Last but not least: if you didn't then don't forget to protect your ebook with a password, this is possible with software tools that can be found by searching Google by "protect pdf". This in some way will hamper the unauthorized duplication of your contents.

If the quality of your ebook and of your promoting is good then you will make many sales, set yourself as goal to reach a conversion rate of 5% that is very good in online marketing.Keep fighting, you will be rewarded...

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